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We attained Le Mieux Skincare's sales target for 2021 by pivoting to our new customer acquisition engine— new analytic tools, ad creative and strategy, and landing page. We were able to do this profitably and while feeding back insights to their internal marketing team.
Le Mieux Skincare had built a strong community and retail presence for their brand. Some of the most well-known Hollywood celebrities use Le Mieux Skincare, yet they were not able to leverage paid social ads effectively to increase revenue on their digital channel.
We first installed proper analytics and tracking to best measure our marketing experiments and performance impact. This included post-purchase surveys, tracking pixels across the site, and heatmap recording tools.
Once we had built the proper framework, we began testing different ad types across format, messaging emphasis, and visual elements. This included product videos, lifestyle imagery, ads with text overlays, and more. This helped us understand what type of creative and messaging resonated the most with our audience. One key insight, for example, was that the slogan "Not your average Hyaluronic serum" performed best in video ad tests.
We used these insights across messaging and visuals to make changes to the web destination for our ads, ultimately increasing new customer conversion rate by >30%.
We attained Le Mieux Skincare's sales target for 2021 by pivoting to our new customer acquisition engine— new analytic tools, ad creative and strategy, and landing page. We were able to do this profitably and while feeding back insights to their internal marketing team.
We attained Le Mieux Skincare's sales target for 2021 by pivoting to our new customer acquisition engine— new analytic tools, ad creative and strategy, and landing page. We were able to do this profitably and while feeding back insights to their internal marketing team.
Paid Ads,Branding,CRO,Paid Ads,Paid Ads,Marketing Strategy,Web Development
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Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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