Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.

The goal was to conduct an immediate turnaround of Loctote’s online acquisition strategy by redesigning their paid advertising strategy from scratch to substantially increase ROAS and reduce wasted ad spend. When I took on the project, I was confident that I could help the brand fix these major issues. I immediately started by reorganizing the client's campaigns to reduce wasted ad spend and significantly increase advertising performance. Within the first week of working together, I was able to significantly reduce wasted ad spend across all advertising channels. With ad spend now controlled, I was then able to focus on designing and implementing new ad campaigns from scratch on Facebook, Instagram, Google, Youtube, and Amazon to improve conversion and ROAS.