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over 12 million organic reach, 50+ top influencers and over 200 tickets sold for a 400 people private launch.
The launch of one of the most emblematic hotels of madrid. located in a history building, one of the only building. with a 360 view of madrid. the challenge in summer. of 2019. was to launch the hotel through a huge media buzz created from a VIP private party on the sky 360 bar.
Artistic concept - marketing strategy and activations - PR - content creation - influencer marketing - sponsorship and co branding. impact measurement
over 12 million organic reach, 50+ top influencers and over 200 tickets sold for a 400 people private launch.
Paid Ads,Paid Ads,Paid Ads,CMO,Content Marketing,Copywriting,Branding,Marketing Strategy,Marketing Strategy,Public Relations
Travel & Leisure
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Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
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