Imperial Tea Court Case Study

The Challenge

Create a social media presence and online community to build brand awareness, trust and drive online sales.

The Process

The Solution

A successful campaign with an increase in followers, brand awareness, and sales. Turning occasional in-store customers to loyal online shoppers.

Website

https://www.imperialtea.com

Skills Used

Social Media Management,Marketing Strategy,Content Marketing

Industry

Food & Drink

Results by the numbers

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Prehired

To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.

Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?

Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

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