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I've been able to help significantly grow their pool marketing accounts under my guidance and management through consistent feedback and iterative testing over the years to drive down the cost per lead and focus the budget on the best-performing keywords.
I increased conversions 50% while decreasing cost per conversion by 40% in 2021 over 2020.
“Efficiency Marketing is our trusted Google advisor. We are a Full-Service Marketing Agency that creates websites, videos, marketing automation and we provide advertising services on Google & Facebook.
We hired Michael 2 years ago to help us improve our Google ads service. Since that time our company has enjoyed improved performance in all Google-related services. Michael and our account manager Adam are reliable and trustworthy experts that are a pleasure to work with. They are easy to get in touch with and always respond in a timely manner.
Our company manages 20+ google ads clients and with the help of Michael and Adam our clients have seen an increase in leads and a decrease in the cost per/lead. I highly recommend Efficient Marketing to any company wanting to improve their Google presence on the web.”
Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.
Responsibilities are as follows:
• Discovery: Identifying objectives, differentiation, and competitors.
• Account Review: Performing an audit in order to assess the current state and needs of the account
• System Integration: Uploading, syncing, and merging with platforms and tools
• Competitive Analysis: Auditing your competitors' PPC activity (keywords & ad copy).
• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis programs to provide 24/7 optimization and cutting-edge strategic initiatives.
• Keyword research: Identifying optimal keyword targeting.
• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic, demographic, close-up cities, etc.
• Ad Extensions: Ensuring as much online real estate as possible by including site links, call extensions, local maps, structured snippets, and call-outs.
• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and effective copy for the business.
• Remarketing Campaign: As needed basis
• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to measure and increase ROI effectively.
• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking them to ensure that your ads only show for relevant searches.
• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance anomalies.
• Custom Automation: Configuration of machine learning optimization parameters.
• Reporting: Creating and scheduling customized monthly conversion reports.
• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using the best converting ad copy.
I've been able to help significantly grow their pool marketing accounts under my guidance and management through consistent feedback and iterative testing over the years to drive down the cost per lead and focus the budget on the best-performing keywords.
I increased conversions 50% while decreasing cost per conversion by 40% in 2021 over 2020.
“Efficiency Marketing is our trusted Google advisor. We are a Full-Service Marketing Agency that creates websites, videos, marketing automation and we provide advertising services on Google & Facebook.
We hired Michael 2 years ago to help us improve our Google ads service. Since that time our company has enjoyed improved performance in all Google-related services. Michael and our account manager Adam are reliable and trustworthy experts that are a pleasure to work with. They are easy to get in touch with and always respond in a timely manner.
Our company manages 20+ google ads clients and with the help of Michael and Adam our clients have seen an increase in leads and a decrease in the cost per/lead. I highly recommend Efficient Marketing to any company wanting to improve their Google presence on the web.”
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
Built a new brand from the ground up as an offshoot to the client's original business.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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