I've been able to help significantly grow their pool marketing accounts under my guidance and management through consistent feedback and iterative testing over the years to drive down the cost per lead and focus the budget on the best-performing keywords.


I increased conversions 50% while decreasing cost per conversion by 40% in 2021 over 2020.


Mike Isbell, Small Screen Producer

“Efficiency Marketing is our trusted Google advisor. We are a Full-Service Marketing Agency that creates websites, videos, marketing automation and we provide advertising services on Google & Facebook.


We hired Michael 2 years ago to help us improve our Google ads service. Since that time our company has enjoyed improved performance in all Google-related services. Michael and our account manager Adam are reliable and trustworthy experts that are a pleasure to work with. They are easy to get in touch with and always respond in a timely manner.


Our company manages 20+ google ads clients and with the help of Michael and Adam our clients have seen an increase in leads and a decrease in the cost per/lead. I highly recommend Efficient Marketing to any company wanting to improve their Google presence on the web.”




0.4
CPL

The Challenge

Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.





The Process



Responsibilities are as follows:


• Discovery: Identifying objectives, differentiation, and competitors.

• Account Review: Performing an audit in order to assess the current state and needs of the account

• System Integration: Uploading, syncing, and merging with platforms and tools

• Competitive Analysis: Auditing your competitors' PPC activity (keywords & ad copy).

• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis programs to provide 24/7 optimization and cutting-edge strategic initiatives.

• Keyword research: Identifying optimal keyword targeting.

• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic, demographic, close-up cities, etc.

• Ad Extensions: Ensuring as much online real estate as possible by including site links, call extensions, local maps, structured snippets, and call-outs.

• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and effective copy for the business.

• Remarketing Campaign: As needed basis

• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to measure and increase ROI effectively.

• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking them to ensure that your ads only show for relevant searches.

• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance anomalies.

• Custom Automation: Configuration of machine learning optimization parameters.

• Reporting: Creating and scheduling customized monthly conversion reports.

• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using the best converting ad copy.

The Solution

I've been able to help significantly grow their pool marketing accounts under my guidance and management through consistent feedback and iterative testing over the years to drive down the cost per lead and focus the budget on the best-performing keywords.


I increased conversions 50% while decreasing cost per conversion by 40% in 2021 over 2020.


Mike Isbell, Small Screen Producer

“Efficiency Marketing is our trusted Google advisor. We are a Full-Service Marketing Agency that creates websites, videos, marketing automation and we provide advertising services on Google & Facebook.


We hired Michael 2 years ago to help us improve our Google ads service. Since that time our company has enjoyed improved performance in all Google-related services. Michael and our account manager Adam are reliable and trustworthy experts that are a pleasure to work with. They are easy to get in touch with and always respond in a timely manner.


Our company manages 20+ google ads clients and with the help of Michael and Adam our clients have seen an increase in leads and a decrease in the cost per/lead. I highly recommend Efficient Marketing to any company wanting to improve their Google presence on the web.”




Skills Used

Paid Ads

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

American Brokers

Website Design and Development Services.

Build a website that looks pretty, modern and profesional.

Made for performance, SEO, visibility, and made to grow businesses and their presences.

7

ROAS

Carolyn Pollack Jewelry

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth

Sobara Law

Develop a social media strategy and content to be taken forward.

0.9

CPL

Centre PowerSports

Rebuild website using the WooCommerce platform. Deeply customized website experience and focus on MAP pricing policy compliance.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.