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I've been able to help significantly grow their pool marketing accounts under my guidance and management through consistent feedback and iterative testing over the years to drive down the cost per lead and focus the budget on the best-performing keywords.
I increased conversions 50% while decreasing cost per conversion by 40% in 2021 over 2020.
“Efficiency Marketing is our trusted Google advisor. We are a Full-Service Marketing Agency that creates websites, videos, marketing automation and we provide advertising services on Google & Facebook.
We hired Michael 2 years ago to help us improve our Google ads service. Since that time our company has enjoyed improved performance in all Google-related services. Michael and our account manager Adam are reliable and trustworthy experts that are a pleasure to work with. They are easy to get in touch with and always respond in a timely manner.
Our company manages 20+ google ads clients and with the help of Michael and Adam our clients have seen an increase in leads and a decrease in the cost per/lead. I highly recommend Efficient Marketing to any company wanting to improve their Google presence on the web.”
Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.
Responsibilities are as follows:
• Discovery: Identifying objectives, differentiation, and competitors.
• Account Review: Performing an audit in order to assess the current state and needs of the account
• System Integration: Uploading, syncing, and merging with platforms and tools
• Competitive Analysis: Auditing your competitors' PPC activity (keywords & ad copy).
• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis programs to provide 24/7 optimization and cutting-edge strategic initiatives.
• Keyword research: Identifying optimal keyword targeting.
• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic, demographic, close-up cities, etc.
• Ad Extensions: Ensuring as much online real estate as possible by including site links, call extensions, local maps, structured snippets, and call-outs.
• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and effective copy for the business.
• Remarketing Campaign: As needed basis
• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to measure and increase ROI effectively.
• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking them to ensure that your ads only show for relevant searches.
• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance anomalies.
• Custom Automation: Configuration of machine learning optimization parameters.
• Reporting: Creating and scheduling customized monthly conversion reports.
• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using the best converting ad copy.
I've been able to help significantly grow their pool marketing accounts under my guidance and management through consistent feedback and iterative testing over the years to drive down the cost per lead and focus the budget on the best-performing keywords.
I increased conversions 50% while decreasing cost per conversion by 40% in 2021 over 2020.
“Efficiency Marketing is our trusted Google advisor. We are a Full-Service Marketing Agency that creates websites, videos, marketing automation and we provide advertising services on Google & Facebook.
We hired Michael 2 years ago to help us improve our Google ads service. Since that time our company has enjoyed improved performance in all Google-related services. Michael and our account manager Adam are reliable and trustworthy experts that are a pleasure to work with. They are easy to get in touch with and always respond in a timely manner.
Our company manages 20+ google ads clients and with the help of Michael and Adam our clients have seen an increase in leads and a decrease in the cost per/lead. I highly recommend Efficient Marketing to any company wanting to improve their Google presence on the web.”
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Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.
Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.
The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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