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I've been able to help significantly grow their pool marketing accounts under my guidance and management through consistent feedback and iterative testing over the years to drive down the cost per lead and focus the budget on the best-performing keywords.
I increased conversions 50% while decreasing cost per conversion by 40% in 2021 over 2020.
“Efficiency Marketing is our trusted Google advisor. We are a Full-Service Marketing Agency that creates websites, videos, marketing automation and we provide advertising services on Google & Facebook.
We hired Michael 2 years ago to help us improve our Google ads service. Since that time our company has enjoyed improved performance in all Google-related services. Michael and our account manager Adam are reliable and trustworthy experts that are a pleasure to work with. They are easy to get in touch with and always respond in a timely manner.
Our company manages 20+ google ads clients and with the help of Michael and Adam our clients have seen an increase in leads and a decrease in the cost per/lead. I highly recommend Efficient Marketing to any company wanting to improve their Google presence on the web.”
Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.
Responsibilities are as follows:
• Discovery: Identifying objectives, differentiation, and competitors.
• Account Review: Performing an audit in order to assess the current state and needs of the account
• System Integration: Uploading, syncing, and merging with platforms and tools
• Competitive Analysis: Auditing your competitors' PPC activity (keywords & ad copy).
• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis programs to provide 24/7 optimization and cutting-edge strategic initiatives.
• Keyword research: Identifying optimal keyword targeting.
• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic, demographic, close-up cities, etc.
• Ad Extensions: Ensuring as much online real estate as possible by including site links, call extensions, local maps, structured snippets, and call-outs.
• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and effective copy for the business.
• Remarketing Campaign: As needed basis
• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to measure and increase ROI effectively.
• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking them to ensure that your ads only show for relevant searches.
• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance anomalies.
• Custom Automation: Configuration of machine learning optimization parameters.
• Reporting: Creating and scheduling customized monthly conversion reports.
• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using the best converting ad copy.
I've been able to help significantly grow their pool marketing accounts under my guidance and management through consistent feedback and iterative testing over the years to drive down the cost per lead and focus the budget on the best-performing keywords.
I increased conversions 50% while decreasing cost per conversion by 40% in 2021 over 2020.
“Efficiency Marketing is our trusted Google advisor. We are a Full-Service Marketing Agency that creates websites, videos, marketing automation and we provide advertising services on Google & Facebook.
We hired Michael 2 years ago to help us improve our Google ads service. Since that time our company has enjoyed improved performance in all Google-related services. Michael and our account manager Adam are reliable and trustworthy experts that are a pleasure to work with. They are easy to get in touch with and always respond in a timely manner.
Our company manages 20+ google ads clients and with the help of Michael and Adam our clients have seen an increase in leads and a decrease in the cost per/lead. I highly recommend Efficient Marketing to any company wanting to improve their Google presence on the web.”
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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
Beija Flor Naturals enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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