Advertising reach
Impressions
Video views
Event answers
Engagement rate
We wanted to increase online visibility to promote physical visitors to the installation.
Increased reach to a wide European audience, increased the number of physical visitors, improved brand image and helped people understand the different layers of this complex project.
Advertising reach
Impressions
Video views
Event answers
Engagement rate
CRO,Paid Ads,Paid Ads,Social Media Management,Branding,Other
Art & Entertainment
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.