Successfully consolidated assets from MOBY, Baby Hawk, Rewarding Baby and Baby Bella Maya.


Launched Maya & Max accessories sub-brand.


Delivered 7% growth in Organic Search traffic within the 1st 2-months.


Improved paid search ROAS by 68%.


Improved HookLogic ROAD by 120%.

0.68
ROAS

The Challenge

MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.

The Process

The entire marketing budget was evaluated for revenue performance, visibility and impact on the brand's digital footprint. As opportunities were identified, budget shifted from print ads & events to digital advertising. New paid search and Google Shopping campaigns were introduced. Brand awareness campaigns were used to benchmark paid media's impact on cross-channel sales and to ensure customer retention from the acquired brands.


A digital audit and competitive analysis were used to define each brand's "authority" online and determine the best course of action for consolidation of assets that would preserve domain authority and key phrase ranking while streamlining to consumer shopping experience.


The Solution

Successfully consolidated assets from MOBY, Baby Hawk, Rewarding Baby and Baby Bella Maya.


Launched Maya & Max accessories sub-brand.


Delivered 7% growth in Organic Search traffic within the 1st 2-months.


Improved paid search ROAS by 68%.


Improved HookLogic ROAD by 120%.

Skills Used

Marketing Strategy,SEO,Paid Ads,Google Shopping

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.4

CPO

CQURE Academy

My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.


The challenge I had was the speed of the growth for the new season with the existing courses (products).

2.13

CPM

Kate's Cheese

The client wanted to improve his website & launch SMM campaigns

0.5

ROAS

Ghostek

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.

14

ROAS

Picard Studio

The challenge for this project was that the client has never ran any ads on social and had no prior data to leverage. The client also didn't know if there was a market for his product on social.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.