Product: Twitter analytics and growth app

Challenge: The platform acquired 1M free users organically but very few converted to paid customers

Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions

Results: converted 10% of free users into paid customers, both premium and enterprise

Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.

Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.

Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.