The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel. 

I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL

• Mass Declines due to corona
• Low Average Order Value
• Conversion Rate was in the dumpster

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth