agency
They had someone in house but the results were poor
We made a social media calendar, did a competitive research and started to innovate to attract better followers
We were able to quadrupple their revenue in the first 4 months
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads
Style & Fashion
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I was able to convince the law firm, in conjunction with our website vendor, to launch a blog. I vetted the blog partner and worked closely with the team to get the blog up and running then managed it.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
