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I made use of three marketing types. Social media marketing, influencer marketing and email marketing, which, in conjunction grew their revenue month on month. For this brand, strong email marketing with promotional campaigns saw the highest revenue growth. Email automations were also implemented assisting in more sales such as a welcome flow, abandoned cart, and post-purchase customer care automation.
Belissimo is a cutting-edge hat brand based in the US that needed assistance growing its customer base and revenue as its main objective. These luxury hats are at a high price point so marketing to the correct consumer is crucial with a niche target market.
I made use of three marketing types. Social media marketing, influencer marketing and email marketing, which, in conjunction grew their revenue month on month. For this brand, strong email marketing with promotional campaigns saw the highest revenue growth. Email automations were also implemented assisting in more sales such as a welcome flow, abandoned cart, and post-purchase customer care automation.
Marketing Strategy,Email Marketing,Social Media Management,Marketing Strategy,Other,Content Marketing,Copywriting
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Teami started off selling wellness teas and now they also have a successful skincare line. Teami uses influencer marketing to promote their brand and drive traffic to their website to convert new customers.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
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