Increased CTR from 0.1 to 6.4%

Reduced Cost per Lead by 31%

0.31
CPL

The Challenge

Product – Demat & Trading Account

Geo India (excluding East, Northeast, J&K)

Audience: 25+ Years, Working Professionals.

Gender: Male

Income Group: 1M INR +


Objective: Generate Quality leads with decent conversion

The Process

Used 2 audience segments to achieve the results:


1) TA: Male, 25+, working professionals

Audience Channels

Those who are visiting website / having applications installed from categories: Mutual Funds, Financial News, Beginning Investing, Investing, Stocks, Pension Funds


2) Keywords Builder 

Reaching the users who are searching for the bonds &investments topics 

NASDAQ composite, Dow index, BET- (with different indexes), S&P 500, FTSE 100, NIFTY 50. 

cryptocurrency trading and purchasing, raising money, investors etc. The keyword list must be agreed with the client before the campaign starts

The Solution

Increased CTR from 0.1 to 6.4%

Reduced Cost per Lead by 31%

Skills Used

Web Development,Paid Ads,Paid Ads

Industry

Finance

Results by the numbers

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