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Increased CTR from 0.1 to 6.4%
Reduced Cost per Lead by 31%
Product – Demat & Trading Account
Geo India (excluding East, Northeast, J&K)
Audience: 25+ Years, Working Professionals.
Gender: Male
Income Group: 1M INR +
Objective: Generate Quality leads with decent conversion
Used 2 audience segments to achieve the results:
1) TA: Male, 25+, working professionals
Audience Channels
Those who are visiting website / having applications installed from categories: Mutual Funds, Financial News, Beginning Investing, Investing, Stocks, Pension Funds
2) Keywords Builder
Reaching the users who are searching for the bonds &investments topics
NASDAQ composite, Dow index, BET- (with different indexes), S&P 500, FTSE 100, NIFTY 50.
cryptocurrency trading and purchasing, raising money, investors etc. The keyword list must be agreed with the client before the campaign starts
Increased CTR from 0.1 to 6.4%
Reduced Cost per Lead by 31%
Web Development,Paid Ads,Paid Ads
Finance
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