This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.

Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.

Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.

The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.