We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.

The Challenge

The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel. 

The Process

We attacked this in a number of ways:

- Identified the key types of traffic that were coming to the site and customized the experience for each major group

- adjusted the copy and content at each stage of the funnel, with a focus on the final stage where there was the largest drop-off

- create a process to continuously run a test, roll out the winner and then start a new test

The Solution

We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.

Skills Used

Web Development,CRO,Marketing Strategy

Industry

Real Estate

Results by the numbers

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