We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.
The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
We attacked this in a number of ways:
- Identified the key types of traffic that were coming to the site and customized the experience for each major group
- adjusted the copy and content at each stage of the funnel, with a focus on the final stage where there was the largest drop-off
- create a process to continuously run a test, roll out the winner and then start a new test
We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.
Web Development,CRO,Marketing Strategy
Real Estate
Put your e-mail in and we'll arrange a consultation call for you
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.