We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.

Stuart S.

Mayple Vetted

expert

The Challenge

The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel. 

The Process

We attacked this in a number of ways:

- Identified the key types of traffic that were coming to the site and customized the experience for each major group

- adjusted the copy and content at each stage of the funnel, with a focus on the final stage where there was the largest drop-off

- create a process to continuously run a test, roll out the winner and then start a new test

The Solution

We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.

Skills Used

Web Development,CRO,Marketing Strategy

Industry

Real Estate

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

ROAS

Human of Hair Color

My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.


Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve  client satisfaction and social media growth simultaneously.

Restream

Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:



  1. Streamline and automate the entire process to increase efficiency and accommodate a high volume of influencers without missing bespoke opportunities
  2. As the company wanted to keep everything in-house, I've worked with developers and data scientists to create a personalised database and report.

Bath & Body Works

Launch Bath & Body Works website

ASCEND Fit Co

I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.