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We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.
The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
We attacked this in a number of ways:
- Identified the key types of traffic that were coming to the site and customized the experience for each major group
- adjusted the copy and content at each stage of the funnel, with a focus on the final stage where there was the largest drop-off
- create a process to continuously run a test, roll out the winner and then start a new test
We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.
Web Development,CRO,Marketing Strategy
Real Estate
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GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
Their profit margins were normally high before to working with DIDO AGENCY, but they weren't fully exploiting their network of former buyers. Yokkao realized that it needed to increase its marketing activities in order to stay in touch with clients between transactions.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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