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We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.
expert
The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
We attacked this in a number of ways:
- Identified the key types of traffic that were coming to the site and customized the experience for each major group
- adjusted the copy and content at each stage of the funnel, with a focus on the final stage where there was the largest drop-off
- create a process to continuously run a test, roll out the winner and then start a new test
We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.
Web Development,CRO,Marketing Strategy
Real Estate
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Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
