Getting through Black Friday
We worked on growing the social media pages, creating momentum of sales leading up to Black Friday such as pre-black Friday and flash sales
Desired ROAS, successful holiday season
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
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