Goal: Drive as many sign-ups to the IBM cloud as possible from the “Why IBM Page”. 

Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.

The customer had seen a significant drop in customers and sales. We needed to maximize his ROI during the peak season. 

They needed a brand new website & social media strategy.