Getting through Black Friday
We worked on growing the social media pages, creating momentum of sales leading up to Black Friday such as pre-black Friday and flash sales
Desired ROAS, successful holiday season
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Style & Fashion
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The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.