Increased their revenue by 30% after 12 months after implementing a digital strategy and revamping their web presence.
expert
Sales were decreasing over the last 5 years due to client not having much of a digital presence.
I evaluated their current online activities and their core income-generating products/services that needed to be highlighted front and center in the digital field.
Increased their revenue by 30% after 12 months after implementing a digital strategy and revamping their web presence.
Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,Web Development,Web Development,SEO,CRO,Web Development
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.