
We were able to quickly turn around the ad spend to be significantly more profitable. Our results included:
Wyld Gear needed help getting more exposure to their innovative coolers.
We helped first ensure that the Facebook ad account was set up properly, as many data tracking and setup components were not properly setup.
We then applied an intensive AB testing campaign to lock in on different pieces of the ad funnel and focus on profitable ad spend.
We were able to quickly turn around the ad spend to be significantly more profitable. Our results included:
2.55
Sports, Outdoors & Fitness
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.

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