• For e-Duit Raya Campaign - Transaction (unit) increased by 70%
  • Video viewership growth x1.3 YoY
2.5
CPR

Edwin G.

Mayple Vetted

expert

The Challenge

Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.




  • Provide the latest marketing strategies and work closely with agencies (IPG, Initiative, Dream Team, etc.)
  • Products covered: Western Union, Visa Direct, FTT, Balance Transfer, EzyPay, eFD, EzyCash, Credit Card, Auto Finance, Mortgage, High Net Worth, SME, Virtual Banking, Funding and Deposit, Payment, etc.

The Process

  • Paid Ads (including Amobee, Cadreon, Digital Billboard)
  • Marketing Strategy
  • Market Research
  • Data Analysis
  • Build Dashboard (data visualization)
  • Non-Digital: Billboard, Radio, Newspaper, Poster, Event
  • Others: Storyboard, Radio Script

The Solution

  • For e-Duit Raya Campaign - Transaction (unit) increased by 70%
  • Video viewership growth x1.3 YoY
Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,CRO,Web Development,Paid Ads,Branding,Other,Other

Industry

Finance

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