
By the time I finished, I had written 167 emails, built them all and organized them into sequential journeys. This resulted in a 23% increase in click-through rates and much higher product usage. These journeys are still in use today.
Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.
The process was very simple. I followed three steps:
By the time I finished, I had written 167 emails, built them all and organized them into sequential journeys. This resulted in a 23% increase in click-through rates and much higher product usage. These journeys are still in use today.
Copywriting,Email Marketing,Web Development
Technology
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The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.