They had tons of awesome products but weren't able to get profitability

Increase monthly subscription box purchases of baby clothing

Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.

I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.

One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.