• 20% decrease in cost per incremental purchase
  • 59% lift in sales compared to previous ad strategy
0.2
CPO

Reach Digital

Mayple Vetted

agency

The Challenge

Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.

The Process

We A/B tested two account structures to better understand what strategy would be most impactful for the brand.


By measuring this with a Conversion Lift Study, we were able to understand the incremental impact of each strategy - and calibrate their attribution model to better track the results from paid media.

The Solution

  • 20% decrease in cost per incremental purchase
  • 59% lift in sales compared to previous ad strategy
Skills Used

Paid Ads,Paid Ads,Other

Industry

Beauty

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