• 20% decrease in cost per incremental purchase
  • 59% lift in sales compared to previous ad strategy
0.2
CPO

The Challenge

Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.

The Process

We A/B tested two account structures to better understand what strategy would be most impactful for the brand.


By measuring this with a Conversion Lift Study, we were able to understand the incremental impact of each strategy - and calibrate their attribution model to better track the results from paid media.

The Solution

  • 20% decrease in cost per incremental purchase
  • 59% lift in sales compared to previous ad strategy
Skills Used

Paid Ads,Paid Ads,Other

Industry

Beauty

Results by the numbers

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Algorithmics combines offline and online education to teach children from 6 to 17 years old. They have 250,000+ graduates from 55+ countries!

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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


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  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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