Generated sales within the first week of the Search campaign going live: $689 spend/3,894 sales = 5.65 ROAS. Improved conversion rate from previous 1.14% to 3.45% for all sales channels. 

0.58
ROAS

The Challenge

Client for B2C eCommerce selling outdoor camping hammocks. They were struggling with their Search campaigns and wanted an audit and action plan for improvement. 

The Process

Reviewed data in Google Analytics to update campaign settings based on demographics and devices. Updated Ad Schedule to show ads when most sales occurred. Updated ad copy to promote product benefits, not features. Updated ad extensions, updated keywords and removed campaigns not performing well. Provided UI/UX guidance on improving landing page design and product copy description to improve conversion rate and keyword QS score.

The Solution

Generated sales within the first week of the Search campaign going live: $689 spend/3,894 sales = 5.65 ROAS. Improved conversion rate from previous 1.14% to 3.45% for all sales channels. 

Skills Used

Paid Ads,Marketing Strategy,CRO

Industry

Sports, Outdoors & Fitness

Results by the numbers

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