We started to increase overall ROAS by 3x from when we started and increased monthly revenue numbers between 10-20K/month from where the client was before they started working with us. We are starting to expand into other channels such as google shopping and pinterest as well.
Mayple Vetted
expert
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
We went through and re-structured the campaign structure and started testing new audiences that we felt would get us a better return on our ad spend. We also started playing with different bid testing to generate better results. We were mainly focused on FB/IG, but have started to roll out Google shopping ads as well and adding to the advertising funnel in the middle and bottom funnel to create a better overall advertising machine.
We started to increase overall ROAS by 3x from when we started and increased monthly revenue numbers between 10-20K/month from where the client was before they started working with us. We are starting to expand into other channels such as google shopping and pinterest as well.
Paid Ads,Paid Ads,Google Shopping
Style & Fashion
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.