Improved Facebook/Instagram ROAS 44% from the previous account manager.


Scaled Snapchat spend 468% from April 2020 to July 2020 at a 3x+ ROAS.

0.44
ROAS

Caroline S.

Mayple Vetted

expert

The Challenge

Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.


Challenges:

  • Often sold out of in-demand product categories, making it hard to scale top-performing ads
  • Didn't have a consistent stream of new content
  • Always had an abundance of low-converting product categories that they wanted to push


Strategies:

  • Immediately created evergreen ad content that converted well and was scalable since it wasn't tied to a specific product
  • Worked with the client on an influencer outreach plan to build up their asset library—used this content to create eye-catching videos that focused on the styling of the products, while also highlighting Goodfair's mission
  • Pitched the client on product-specific influencer outreach initiatives to get more creative (and hopefully higher converting) content featuring the products that were a tougher sell


The Process

  • Was responsible for all aspects related to strategizing, implementing, and optimizing the delivery of advertising campaigns on Facebook, Instagram, Snapchat, & TikTok
  • Worked closely with the creative team to produce full-funnel, data-driven iterations of ads that would scale
  • Outlined out-of-channel opportunities to support advertising efforts including conversion rate optimization recommendations and social media best practices
  • Consistently communicated weekly/monthly/quarterly results, post promotion analysis, and sales trends

The Solution

Improved Facebook/Instagram ROAS 44% from the previous account manager.


Scaled Snapchat spend 468% from April 2020 to July 2020 at a 3x+ ROAS.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,Marketing Strategy,CRO,Copywriting,Paid Ads

Industry

Style & Fashion

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