When I joined Haiti-Now in 2018 the organization had raised a couple hundred dollars in donations. Two years later, for the 2020 calendar year, Haiti-Now has raised $17,733.73 from 143 donations.

Victoria M.

Mayple Vetted

expert

The Challenge

Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.


My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.

The Process

This project followed my usual UX workflow that involved three stages:

  • UX Research: I looked at other non-profit websites/competitors to curate a list of best practices. I then recruited and interviewed participants in order to understand the ideal user better. All of the insights were documented and led the next stage of the process.
  • UX Design: I created and designed wireframes and high fidelity mockups that followed the insights uncovered during the research phase. The main goal of this was to arrange all of the information in such a way that it flowed and allowed users to access the information they needed easily.
  • UX Testing: I tested my prototypes to iterate and improve upon my designs based on testing results.

The Solution

When I joined Haiti-Now in 2018 the organization had raised a couple hundred dollars in donations. Two years later, for the 2020 calendar year, Haiti-Now has raised $17,733.73 from 143 donations.

Skills Used

CRO,Copywriting,Web Development

Industry

Nonprofit & Government

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