When I joined Haiti-Now in 2018 the organization had raised a couple hundred dollars in donations. Two years later, for the 2020 calendar year, Haiti-Now has raised $17,733.73 from 143 donations.

The Challenge

Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.


My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.

The Process

This project followed my usual UX workflow that involved three stages:

  • UX Research: I looked at other non-profit websites/competitors to curate a list of best practices. I then recruited and interviewed participants in order to understand the ideal user better. All of the insights were documented and led the next stage of the process.
  • UX Design: I created and designed wireframes and high fidelity mockups that followed the insights uncovered during the research phase. The main goal of this was to arrange all of the information in such a way that it flowed and allowed users to access the information they needed easily.
  • UX Testing: I tested my prototypes to iterate and improve upon my designs based on testing results.

The Solution

When I joined Haiti-Now in 2018 the organization had raised a couple hundred dollars in donations. Two years later, for the 2020 calendar year, Haiti-Now has raised $17,733.73 from 143 donations.

Skills Used

CRO,Copywriting,Web Development

Industry

Nonprofit & Government

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

10

ROAS

Classic Homeware Gifts

Launch a brick a mortar retailer online.

Winelivery

Improve their CRM activities for existing audience

OnePitch

The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.

EverlyWell

Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.