Nina Shoes' revenue has been flat and even down because of the pandemic. We needed to increase profitable revenue for Nina to stay competitive in the industry for Google Ads and Google Shopping (both paid).

Vybe Interior was struggling to scale their revenue and profits after working with another agency for 6 months. We took stock of the situation and found:

• Unable to successfully scale video creative type
• Low conversion rate (0.5%)
• Unable to find new audiences and niches to scale into

This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.

This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.