My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.
As the acquisition manager, my role was to manage all aspects of paid activity - Google, Bing, Facebook, LinkedIn
We manage to grow our KPI (Focus SQL's) 20% Q over Q
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Web Development,Paid Ads
Technology
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.