YOY (2021 compared to 2020) we were able to:


  • Increased shopping revenue by over 5000%.
  • Increased overall account revenue by 282%.
  • Increased the accounts overall ROAS by over 60%.
  • Increased conversions by 154%.
0.6
ROAS

The Challenge

This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.

The Process

  • Worked with the client to get their feed cleaned up and optimized.
  • Got the margins for the watches they were selling so we could bid towards profitability.
  • Cleaned up their shopping structure so their budget was being allocated to the products driving the most revenue.
  • Kept in close communication with the client to make sure their needs and account goals were getting met.
  • Managed expectations so the client didn't get discouraged by a lack of results early on.
  • Constantly stratigied and provided next steps to improve performance and meet account goals.

The Solution

YOY (2021 compared to 2020) we were able to:


  • Increased shopping revenue by over 5000%.
  • Increased overall account revenue by 282%.
  • Increased the accounts overall ROAS by over 60%.
  • Increased conversions by 154%.
Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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More Case Study

0.75

ROAS

Gakken

The Challenge


Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.


To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.


The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.






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Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Selini New York discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

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This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.

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