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Improved previous Google Ads ROAS from 318% to 451% ROAS from April 20’ – April 22’. Increased ad spend for this time period from $456K to $1.4 mil and online sales from $2 mil to $6.3 mil.
Improved Bing ROAS from 200% to 487% during same time period. Increased ad spend for this time period from $56K to $200K and online sales from $111K to $978K sales.
Scaled Amazon campaigns in March 2021 while maintaining ROAS goal 400%+. Since Nov 2018, 458% ROAS for $1.5 mil sales.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
I first provided an audit and after that was approved, I implemented the updates. I first implemented CallRail software to track all their phone calls and enabled it to track their Shopping ad calls because Google doesn't track calls from Shopping ads. I then created leads in Google Tag Manager to track calls from website, sign ups, contact us, emails sent, and quote requests assigning a value to them in Google ads so we could generate leads. I next converted their Shopping campaigns to Smart Shopping and enabled tROAS bidding to meet their goals creating campaigns based on product types. Next I rebuilt their Search campaigns: made bid % based on device, demographics, updated the ad schedule. Created brand and non brand campaigns and others based on product types. Updated all headlines, ad extensions, copy and keywords. I made the same updates for the Microsoft Bing campaigns. I also scaled their Amazon campaigns by adding more Product campaigns, Sponsored Brand and Best Selling SKUs and optimized keyword bidding.
Improved previous Google Ads ROAS from 318% to 451% ROAS from April 20’ – April 22’. Increased ad spend for this time period from $456K to $1.4 mil and online sales from $2 mil to $6.3 mil.
Improved Bing ROAS from 200% to 487% during same time period. Increased ad spend for this time period from $56K to $200K and online sales from $111K to $978K sales.
Scaled Amazon campaigns in March 2021 while maintaining ROAS goal 400%+. Since Nov 2018, 458% ROAS for $1.5 mil sales.
Paid Ads,Paid Ads,Google Shopping,Copywriting,CRO,Marketing Strategy,Paid Ads
Technology
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Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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