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Improved previous Google Ads ROAS from 318% to 451% ROAS from April 20’ – April 22’. Increased ad spend for this time period from $456K to $1.4 mil and online sales from $2 mil to $6.3 mil.
Improved Bing ROAS from 200% to 487% during same time period. Increased ad spend for this time period from $56K to $200K and online sales from $111K to $978K sales.
Scaled Amazon campaigns in March 2021 while maintaining ROAS goal 400%+. Since Nov 2018, 458% ROAS for $1.5 mil sales.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
I first provided an audit and after that was approved, I implemented the updates. I first implemented CallRail software to track all their phone calls and enabled it to track their Shopping ad calls because Google doesn't track calls from Shopping ads. I then created leads in Google Tag Manager to track calls from website, sign ups, contact us, emails sent, and quote requests assigning a value to them in Google ads so we could generate leads. I next converted their Shopping campaigns to Smart Shopping and enabled tROAS bidding to meet their goals creating campaigns based on product types. Next I rebuilt their Search campaigns: made bid % based on device, demographics, updated the ad schedule. Created brand and non brand campaigns and others based on product types. Updated all headlines, ad extensions, copy and keywords. I made the same updates for the Microsoft Bing campaigns. I also scaled their Amazon campaigns by adding more Product campaigns, Sponsored Brand and Best Selling SKUs and optimized keyword bidding.
Improved previous Google Ads ROAS from 318% to 451% ROAS from April 20’ – April 22’. Increased ad spend for this time period from $456K to $1.4 mil and online sales from $2 mil to $6.3 mil.
Improved Bing ROAS from 200% to 487% during same time period. Increased ad spend for this time period from $56K to $200K and online sales from $111K to $978K sales.
Scaled Amazon campaigns in March 2021 while maintaining ROAS goal 400%+. Since Nov 2018, 458% ROAS for $1.5 mil sales.
Paid Ads,Paid Ads,Google Shopping,Copywriting,CRO,Marketing Strategy,Paid Ads
Technology
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
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