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This strategy enabled us to consistently sell out our midweek bookings and increase group booking and tournaments by 20% year over year.
Under new management Niagara National wanted to get the word out about course/clubhouse improvements, encourage local players to rediscover the course and the improvements that were made as well as attract tourists looking for a weekend excursion in the Niagara region.
Our strategy was built around compelling content showcasing the course targeting avid golfers in a 100km radius to build brand awareness followed by online and in- person customer acquisition campaigns on Google, Facebook and Instagram. Conversion Optimized landing pages were set up to enable ecommerce sales and sign up forms for the various promotions.
This strategy enabled us to consistently sell out our midweek bookings and increase group booking and tournaments by 20% year over year.
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Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
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The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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