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We have achieved much more than GrantMe had ever expected hitting best month after best month to date. Their revenue has increased by 456% in one quarter alone and they have no shortage of high-intent leads for their services. Most importantly, GrantMe has paved the way for Canadian high school students.
“When I found Edwin, I was referred to him by another colleague and had no prior experience working with him. Within our first meeting, I immediately gained confidence that he was the right person to run our paid advertising channels. Since joining our team, Edwin has had an incredible and immediate impact. He goes above and beyond to support us, not just with our paid advertising, but in many other areas. We have since hired him outside of paid advertising to consult on multiple areas of the company including data management. Since working with him we have seen the following:
CPA has decreased from $57 to $5
Increase 12x productivity in data management through dashboard automation
Our customer acquisition has increased by more than 5x in 1 Quarter
If you are ever wondering whether or not to hire him, feel free to reach out to me so I can tell you why it would be a huge mistake not to hire him.”
Madison Guy, GrantMe Founder and COO
GrantMe was looking to scale their business and grow in terms of getting more customers.
Our journey with GrantMe began by managing one paid media
platform but soon we began managing Facebook, Google, and Bing Ads. Our high-quality leads grew exponentially and we have developed new products to meet demand from different student demographics.
We have achieved much more than GrantMe had ever expected hitting best month after best month to date. Their revenue has increased by 456% in one quarter alone and they have no shortage of high-intent leads for their services. Most importantly, GrantMe has paved the way for Canadian high school students.
“When I found Edwin, I was referred to him by another colleague and had no prior experience working with him. Within our first meeting, I immediately gained confidence that he was the right person to run our paid advertising channels. Since joining our team, Edwin has had an incredible and immediate impact. He goes above and beyond to support us, not just with our paid advertising, but in many other areas. We have since hired him outside of paid advertising to consult on multiple areas of the company including data management. Since working with him we have seen the following:
CPA has decreased from $57 to $5
Increase 12x productivity in data management through dashboard automation
Our customer acquisition has increased by more than 5x in 1 Quarter
If you are ever wondering whether or not to hire him, feel free to reach out to me so I can tell you why it would be a huge mistake not to hire him.”
Madison Guy, GrantMe Founder and COO
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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