For 12 months, Bite Society operated at a negative marketing ROI. We’ve been able to pull them from negative to break even over the course of 3 months. We’ll continue to optimize to drive more revenue at a positive ROI for the brand.
agency
Take over from existing agency and redo data tracking to ensure the correct conversion and revenue data is coming through. Launch a full digital strategy to incorporate all channels to drive business growth.
Google Ads
Display Ads
SEO
Social Ads
YouTube Ads
We started with a full digital marketing audit to see where the biggest opportunity was. We identified data tracking issues along with Google Ads performance issues, so those were the first targets. Then we moved onto incorporating more channels and driving better engagement and traffic.
For 12 months, Bite Society operated at a negative marketing ROI. We’ve been able to pull them from negative to break even over the course of 3 months. We’ll continue to optimize to drive more revenue at a positive ROI for the brand.
Paid Ads,SEO,Other,Social Media Management,Paid Ads,Paid Ads,Paid Ads
Art & Entertainment
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.