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Water For People
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  • Got Water For People org into both Google Grants program as well as the Grants Pro program
  • Secured $250,000+ in grant money for Water For People non-profit organization.
  • Drove 6,000+ visits every month to Water For People site for free.
  • Drove $5,000+ in direct donations via our PPC campaigns


PPC Boost

Mayple Vetted

agency

The Challenge

Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).

The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads.


  • Managed $10K/month ad spend via Google Grants program.
  • Launched brand search campaign to target relevant branded keywords
  • Build out series of non-brand search campaigns around relevant keywords such as "water non profits", "water charity", "global water crisis".
  • Set up conversion tracking for them so they could track donations driven by our Google Ads
  • Have driven $5,000+ in direct donations via PPC campaign.

The Solution

  • Got Water For People org into both Google Grants program as well as the Grants Pro program
  • Secured $250,000+ in grant money for Water For People non-profit organization.
  • Drove 6,000+ visits every month to Water For People site for free.
  • Drove $5,000+ in direct donations via our PPC campaigns


Website
https://www.waterforpeople.org
Skills Used

Paid Ads

Industry

Nonprofit & Government

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