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We unified the marketing efforts of many different properties and increased all brand recognition and conversion KPIs. We continue to improve performance monthly.
agency
Provide full service digital marketing for 9 unique property types inside a master planned community. Apartments, retail, commercial, condo, food & bev, rental homes, lots, homes, and coworking.
We took over all the digital and the data was fractured. All the properties were managed by different groups. We spent months tracking down access to data and websites to begin reviewing and optimizing.
one we had the data organized we rebuilt and relaunched all the channel strategies to improve performance.
We unified the marketing efforts of many different properties and increased all brand recognition and conversion KPIs. We continue to improve performance monthly.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,SEO,Marketing Strategy,Other,Web Development,Paid Ads
Real Estate
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
