1. Helped grow the company's revenue from $4M to $100M in a period of 3 years by:
  2. Reducing CAC by 300%
  3. Increasing sign-ups and purchases from paid media by at least 500%
  4. Iterating and creating our A/B testing and Email strategy
1
CPO

The Challenge

I was the head of performance marketing for Bloomberg Media. I led all of our advertising, from determining our budget, electing creative and overseeing external and internal execution. During my time at Bloomberg we grew yearly revenue from $4M to $100M in 3 years.

The Process

The Solution

  1. Helped grow the company's revenue from $4M to $100M in a period of 3 years by:
  2. Reducing CAC by 300%
  3. Increasing sign-ups and purchases from paid media by at least 500%
  4. Iterating and creating our A/B testing and Email strategy
Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing

Industry

Art & Entertainment

Results by the numbers

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