I was able to test multiple campaigns on Facebook until we were able to get a decent cost per lead. At first it was over $100 cost per lead, which was too expensive for the client. I was able to test different creatives, audiences, and strategies to get it down to less than $20/lead

5
CPL

Sergio G. F.

Mayple Vetted

expert

The Challenge

Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.

The Process

I was responsible for creating a paid social ad strategy, account set up, and create campaign from scratch.

The Solution

I was able to test multiple campaigns on Facebook until we were able to get a decent cost per lead. At first it was over $100 cost per lead, which was too expensive for the client. I was able to test different creatives, audiences, and strategies to get it down to less than $20/lead

Skills Used

Paid Ads,Paid Ads,Web Development

Industry

Food & Drink

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