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I was able to test multiple campaigns on Facebook until we were able to get a decent cost per lead. At first it was over $100 cost per lead, which was too expensive for the client. I was able to test different creatives, audiences, and strategies to get it down to less than $20/lead
Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.
I was responsible for creating a paid social ad strategy, account set up, and create campaign from scratch.
I was able to test multiple campaigns on Facebook until we were able to get a decent cost per lead. At first it was over $100 cost per lead, which was too expensive for the client. I was able to test different creatives, audiences, and strategies to get it down to less than $20/lead
Paid Ads,Paid Ads,Web Development
Food & Drink
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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