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I was able to test multiple campaigns on Facebook until we were able to get a decent cost per lead. At first it was over $100 cost per lead, which was too expensive for the client. I was able to test different creatives, audiences, and strategies to get it down to less than $20/lead
Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.
I was responsible for creating a paid social ad strategy, account set up, and create campaign from scratch.
I was able to test multiple campaigns on Facebook until we were able to get a decent cost per lead. At first it was over $100 cost per lead, which was too expensive for the client. I was able to test different creatives, audiences, and strategies to get it down to less than $20/lead
Paid Ads,Paid Ads,Web Development
Food & Drink
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
The client had paused emails for several months as they were having issues migrating to a new platform.
Helped this brand migrate from Bronto to Salesforce Marketing Cloud.
I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.
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