I was able to optimize the Google Ads account from way too expensive CPO to a CPO which was actually cash positive (not including the customer lifetime value)

Matthew S.

Mayple Vetted

expert

The Challenge

iKippahs brand is a DTC premium fashion brand with a small finite audience.

They had a small budget to get ROI positive.

Lots of competition in the space.


The Process

  1. Kickoff call to do a deep dive into the company.
  2. Setup the Google Ads and Analytics accounts
  3. Write ads and research keywords, setup the account, and start deploying ads.
  4. Optimize to reduce the CPO to ensure a positive ROI.

The Solution

I was able to optimize the Google Ads account from way too expensive CPO to a CPO which was actually cash positive (not including the customer lifetime value)

Skills Used

Paid Ads

Industry

Style & Fashion

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