Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.

The Lake House is a new property and came to my team to generate awareness around their launch and also to drive bookings once their doors opened.

Before we stepped in to help, Larissa’s email marketing strategy consisted of sending 1-2 emails a month that did not successfully create leads or gain traction. Though she had around 65,000 email addresses, she was not effectively capitalizing on them.

Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.