Acquired the 20 year old home furnishing brand out of bankruptcy.

They were looking to acquire new customers through better marketing.

Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.

Rescue this client from agency where no metrics were visible to client and no control over strategy