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Delivered ad global PR and marketing strategy for the foreign affairs and a content handbook for speeches mainly. reaching out to over 58 countries mainly in the EU, allienging governments, airlines and stakeholders towards freeing up airspace to lower cost for airlines, increase services and routes for users.
The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.
Design a strategic plan of meeting, congresses, talks and panels to get the message across to key players and decision makers to take action global industry decisions
Delivered ad global PR and marketing strategy for the foreign affairs and a content handbook for speeches mainly. reaching out to over 58 countries mainly in the EU, allienging governments, airlines and stakeholders towards freeing up airspace to lower cost for airlines, increase services and routes for users.
CMO,Content Marketing,Copywriting,Branding,Marketing Strategy,Public Relations,Other,CUSTOM,Other
Nonprofit & Government
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Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
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