Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
After years of spinning its wheels trying to break into the email marketing vertical, we grew email marketing traffic more than 300% in the first nine months of the email template gallery.
SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
In an extensive keyword research process, I identified an opportunity for us to gain a foothold in email marketing by adding a new feature to the site: A free email marketing template gallery. We could create and crowdsource email template designs and make them available via the website.
The gallery itself would target the keyword "email templates," while specific templates and subcategory pages would target more detailed keywords "restaurant marketing templates" to create a content property that was essentially unlimited in terms of acquisition scope and capability, and we were able to do this without having to deal with the overhead and difficulty of traditional content marketing -- outlining, writing, editing and maintaining.
We launched with a small number of templates and continually added to it over the next nine months. The gallery is available here: https://sendgrid.com/free-templates/
After years of spinning its wheels trying to break into the email marketing vertical, we grew email marketing traffic more than 300% in the first nine months of the email template gallery.
SEO,Marketing Strategy
Technology
Put your e-mail in and we'll arrange a consultation call for you
Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. OMI Jewelry discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
