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After years of spinning its wheels trying to break into the email marketing vertical, we grew email marketing traffic more than 300% in the first nine months of the email template gallery.
SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
In an extensive keyword research process, I identified an opportunity for us to gain a foothold in email marketing by adding a new feature to the site: A free email marketing template gallery. We could create and crowdsource email template designs and make them available via the website.
The gallery itself would target the keyword "email templates," while specific templates and subcategory pages would target more detailed keywords "restaurant marketing templates" to create a content property that was essentially unlimited in terms of acquisition scope and capability, and we were able to do this without having to deal with the overhead and difficulty of traditional content marketing -- outlining, writing, editing and maintaining.
We launched with a small number of templates and continually added to it over the next nine months. The gallery is available here: https://sendgrid.com/free-templates/
After years of spinning its wheels trying to break into the email marketing vertical, we grew email marketing traffic more than 300% in the first nine months of the email template gallery.
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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