After years of spinning its wheels trying to break into the email marketing vertical, we grew email marketing traffic more than 300% in the first nine months of the email template gallery.
SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
In an extensive keyword research process, I identified an opportunity for us to gain a foothold in email marketing by adding a new feature to the site: A free email marketing template gallery. We could create and crowdsource email template designs and make them available via the website.
The gallery itself would target the keyword "email templates," while specific templates and subcategory pages would target more detailed keywords "restaurant marketing templates" to create a content property that was essentially unlimited in terms of acquisition scope and capability, and we were able to do this without having to deal with the overhead and difficulty of traditional content marketing -- outlining, writing, editing and maintaining.
We launched with a small number of templates and continually added to it over the next nine months. The gallery is available here: https://sendgrid.com/free-templates/
After years of spinning its wheels trying to break into the email marketing vertical, we grew email marketing traffic more than 300% in the first nine months of the email template gallery.
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.