We identified that the audience engaged more with newsletters and trusted more a known merchant (Amazon) and so we were able to send all traffic to the client's Amazon store where most of their sales converted.
agency
A great product entering a competitive market. Our unique challenge was being able to show that the product was effective without having a physical demonstration.
We began an educative campaign with a celebrity spokesperson that was able to identify with the audience. We created an email campaign of 6 sequences that took a very cold audience and warmed it up before making a sale. This proved to be a success.
We identified that the audience engaged more with newsletters and trusted more a known merchant (Amazon) and so we were able to send all traffic to the client's Amazon store where most of their sales converted.
Email Marketing,Marketing Strategy,Web Development,Paid Ads,Paid Ads
Beauty
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I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.
Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.