
"Angel has been such a big help with our latest September virtual summit! It feels so good to be able to lean on her for specific email marketing tasks in order to avoid burnout for myself. The event Angel and I produced ended up exceeding our company-wide goal of $18K MRR. We came in at 197 new customers from the online summit which put us at $19,453 in new MRR! Thank you Angel for all your help and expertise!" - Alexis Teichmiller, affiliate manager at Circle
I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
My role was titled partnership management assistant. I assisted the client with affiliate projects, email marketing campaigns and copywriting, and producing online educational events and virtual summits.
"Angel has been such a big help with our latest September virtual summit! It feels so good to be able to lean on her for specific email marketing tasks in order to avoid burnout for myself. The event Angel and I produced ended up exceeding our company-wide goal of $18K MRR. We came in at 197 new customers from the online summit which put us at $19,453 in new MRR! Thank you Angel for all your help and expertise!" - Alexis Teichmiller, affiliate manager at Circle
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
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