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"Angel has been such a big help with our latest September virtual summit! It feels so good to be able to lean on her for specific email marketing tasks in order to avoid burnout for myself. The event Angel and I produced ended up exceeding our company-wide goal of $18K MRR. We came in at 197 new customers from the online summit which put us at $19,453 in new MRR! Thank you Angel for all your help and expertise!" - Alexis Teichmiller, affiliate manager at Circle
expert
I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
My role was titled partnership management assistant. I assisted the client with affiliate projects, email marketing campaigns and copywriting, and producing online educational events and virtual summits.
"Angel has been such a big help with our latest September virtual summit! It feels so good to be able to lean on her for specific email marketing tasks in order to avoid burnout for myself. The event Angel and I produced ended up exceeding our company-wide goal of $18K MRR. We came in at 197 new customers from the online summit which put us at $19,453 in new MRR! Thank you Angel for all your help and expertise!" - Alexis Teichmiller, affiliate manager at Circle
Email Marketing,Content Marketing,Copywriting,Other
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Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
