Specialist ID Case Study

THE Company

Specialist ID -- The Best in ID Badge Holders. Huge selection of lanyards, badge reels, and badge holders.

The Challenge

Since products are cheap, this made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting individuals on Facebook/Instagram was challenging to stay profitable.

THE Solution

Our Mayple expert was in charge with the overall paid media strategy, set up, and execution
Facebook & Instagram Ads - our expert leveraged the thousands of past customers list to create a lookalike audience on Facebook. Targeting their past customers and a lookalike audience is great since the majority of them were business owners or organizations.
Google Shopping - he fixed the account structure from showing all products to organizing the account, to show their most profitable products in their own campaign.
YouTube - he retargeted people on YouTube that have viewed specific products on the site, showing them a video of the product in use.