When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
I was in charge with the overall paid media strategy, set up, and execution
Digital Campaign Management
Facebook & Instagram Ads
I leveraged the thousands of past customers list to create a lookalike audience on Facebook. Targeting their past customers and a lookalike audience is great since the majority of them were business owners or organizations.
Fixed the account structure from showing all products to organizing the account to show their most profitable products in their own campaign.
Retargeted on Youtube people that have viewed specific products on the site and showing them a video of the product in use.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Style & Fashion
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iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
Swiss Chalet was regularly sending emails to their audience but wanted to customize their customers’ experiences by creating unique messaging throughout the customer journey.
Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Filti provides nanotechnology-patented HVAC filters and N95 facemasks. They were looking to gain a broader reach and achieve higher sales.