• Consistent 2-3x ROAS on Google shopping
  • 31% YOY Increase in sales
  • 1000% Increase in social traffic
3
ROAS

The Challenge

When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

The Process

I was in charge with the overall paid media strategy, set up, and execution


Digital Campaign Management 


Facebook & Instagram Ads

I leveraged the thousands of past customers list to create a lookalike audience on Facebook. Targeting their past customers and a lookalike audience is great since the majority of them were business owners or organizations. 


Google Shopping 

Fixed the account structure from showing all products to organizing the account to show their most profitable products in their own campaign.


Youtube

Retargeted on Youtube people that have viewed specific products on the site and showing them a video of the product in use. 

The Solution

  • Consistent 2-3x ROAS on Google shopping
  • 31% YOY Increase in sales
  • 1000% Increase in social traffic
Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.45

ROAS

Simon Sinek

The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).


We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.

Codere

Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.

Definition and implementation of the Group's brands architecture

The Penny Hoarder

Revamping their entire online brand identity and reaching an entirely new audience on social media.

0.5

CPO

Provence Beauty

Beauty brand looking to get into Google Ads and have never run digital ads before. I set up both search and shopping from scratch and launched both campaigns.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.