We were able to get more than 60% Share of Voice (SOV) for their key competitor keywords on Search during the campaign period. This helped capture interest among loyalists of competitor products.
expert
Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.
We were able to get more than 60% Share of Voice (SOV) for their key competitor keywords on Search during the campaign period. This helped capture interest among loyalists of competitor products.
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Electronics
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.