We were able to get more than 60% Share of Voice (SOV) for their key competitor keywords on Search during the campaign period. This helped capture interest among loyalists of competitor products.

0.6
ROAS

The Challenge

Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.

The Process


The Solution

We were able to get more than 60% Share of Voice (SOV) for their key competitor keywords on Search during the campaign period. This helped capture interest among loyalists of competitor products.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Electronics

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