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I grew the LinkedIn page from 11 followers to 225 in one month. Increased impression to over 50k with no paid promotion. We are currently sitting at 1,167 followers after just one year.
To date, we have 7 blogs on the website that generated over 400 page views in under a month. We have many more to be published in the coming months.
I also rewrote the entire website to make it more engaging, and include more details about the programs and resources they offer.
We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
As the lead marketing manager, the first thing I started with was research. Understanding the network online and the stakeholders involved in the project. We also identified the key factors that differentiated our accelerator program and hub to the others in the country.
I leveraged the CEO's and founders' network to increase the social media presence by inviting their contacts to the group. Joined related groups and posted announcements about the initiative.
Then I did a basic keyword search to identify what we needed to write about and created a list of blogs that needed to be written.
We collected contacts from our partners to build a large database and segmented by industries and targeted them with emails.
Finally we created a cool slogan that could be adapted to the partners, mentors and team to use to promote their involvement and created content to promote on all channels.
I grew the LinkedIn page from 11 followers to 225 in one month. Increased impression to over 50k with no paid promotion. We are currently sitting at 1,167 followers after just one year.
To date, we have 7 blogs on the website that generated over 400 page views in under a month. We have many more to be published in the coming months.
I also rewrote the entire website to make it more engaging, and include more details about the programs and resources they offer.
Content Marketing,Email Marketing,Marketing Strategy,Social Media Management
Education
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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