I grew the LinkedIn page from 11 followers to 225 in one month. Increased impression to over 50k with no paid promotion. We are currently sitting at 1,167 followers after just one year.


To date, we have 7 blogs on the website that generated over 400 page views in under a month. We have many more to be published in the coming months.


I also rewrote the entire website to make it more engaging, and include more details about the programs and resources they offer.

The Challenge

We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.

The Process

As the lead marketing manager, the first thing I started with was research. Understanding the network online and the stakeholders involved in the project. We also identified the key factors that differentiated our accelerator program and hub to the others in the country.


I leveraged the CEO's and founders' network to increase the social media presence by inviting their contacts to the group. Joined related groups and posted announcements about the initiative.


Then I did a basic keyword search to identify what we needed to write about and created a list of blogs that needed to be written.


We collected contacts from our partners to build a large database and segmented by industries and targeted them with emails.


Finally we created a cool slogan that could be adapted to the partners, mentors and team to use to promote their involvement and created content to promote on all channels.

The Solution

I grew the LinkedIn page from 11 followers to 225 in one month. Increased impression to over 50k with no paid promotion. We are currently sitting at 1,167 followers after just one year.


To date, we have 7 blogs on the website that generated over 400 page views in under a month. We have many more to be published in the coming months.


I also rewrote the entire website to make it more engaging, and include more details about the programs and resources they offer.

Skills Used

Content Marketing,Email Marketing,Marketing Strategy,Social Media Management

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.5

CPL

WardJet

As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.



SMEG

huge list, 2-4 emails focusing on the products per month. No sales

3

CPL

Avoca Pools

Avoca pools were interested in filling their seasonal calendar with new pool installations early in the season. The goal set was to book 5 months of installations (10 to 15) of custom inground pools in a 60 day period.



Nurse Coach Collective

This brand had some pretty hard competition for search rankings and were stuck between #5-10 on rank and even lower for some of their target keywords

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.