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I grew the LinkedIn page from 11 followers to 225 in one month. Increased impression to over 50k with no paid promotion. We are currently sitting at 1,167 followers after just one year.
To date, we have 7 blogs on the website that generated over 400 page views in under a month. We have many more to be published in the coming months.
I also rewrote the entire website to make it more engaging, and include more details about the programs and resources they offer.
expert
We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
As the lead marketing manager, the first thing I started with was research. Understanding the network online and the stakeholders involved in the project. We also identified the key factors that differentiated our accelerator program and hub to the others in the country.
I leveraged the CEO's and founders' network to increase the social media presence by inviting their contacts to the group. Joined related groups and posted announcements about the initiative.
Then I did a basic keyword search to identify what we needed to write about and created a list of blogs that needed to be written.
We collected contacts from our partners to build a large database and segmented by industries and targeted them with emails.
Finally we created a cool slogan that could be adapted to the partners, mentors and team to use to promote their involvement and created content to promote on all channels.
I grew the LinkedIn page from 11 followers to 225 in one month. Increased impression to over 50k with no paid promotion. We are currently sitting at 1,167 followers after just one year.
To date, we have 7 blogs on the website that generated over 400 page views in under a month. We have many more to be published in the coming months.
I also rewrote the entire website to make it more engaging, and include more details about the programs and resources they offer.
Content Marketing,Email Marketing,Marketing Strategy,Social Media Management
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Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
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