It took quite a bit of testing to become profitable between marketing and sales, but after testing multiple different funnels, we are now able to achieve a 200% ROAS in our campaigns. We've also gotten so much conversion data that we are able to go broad in our keywords and allow Google to bid more aggressively on TOF searches that we may miss.

2
ROAS

The Challenge

A very vague search behavior by the persona makes it harder to get super targeted with the keywords we use, so we had to get creative with how we qualified the lead on every step of the funnel. There are also tight margins with the trucks that we buy and sell.


The Process

My role was to build an acquisition funnel on Google to qualify and generate leads who ar looking to sell their semi-truck.

The Solution

It took quite a bit of testing to become profitable between marketing and sales, but after testing multiple different funnels, we are now able to achieve a 200% ROAS in our campaigns. We've also gotten so much conversion data that we are able to go broad in our keywords and allow Google to bid more aggressively on TOF searches that we may miss.

Skills Used

Paid Ads

Industry

Automotive & Transportation

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.87

CPL

HomeZone

I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL

1

CPO

Razberry Kids

Build an online store and social media and online community that in turn, turns into online customers.

Mosquito Defense Solutions

The brand was new to social media marketing and needed help with social media posts and Facebook ads.


1.2

ROAS

MotoBuys

  • Competitive marketplace
  • Tight margins 
  • Long and complex buyer's journey


Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.