
We saw a 32% increase in ROAS which we then invested back into the brand to increase total sales.
Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.
First, I did an audit of the current account to understand who the best customers were. With that knowledge I restructured the account to develop a funnel to make people aware of the brand and bring the most interested customers along our marketing journey by using new creative types (testimonials, videos etc.), improved messaging, and more targeted audiences.
We saw a 32% increase in ROAS which we then invested back into the brand to increase total sales.
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Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

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