We saw a 32% increase in ROAS which we then invested back into the brand to increase total sales.

0.32
ROAS

The Challenge

Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.

The Process

First, I did an audit of the current account to understand who the best customers were. With that knowledge I restructured the account to develop a funnel to make people aware of the brand and bring the most interested customers along our marketing journey by using new creative types (testimonials, videos etc.), improved messaging, and more targeted audiences.

The Solution

We saw a 32% increase in ROAS which we then invested back into the brand to increase total sales.

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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