
We saw a 32% increase in ROAS which we then invested back into the brand to increase total sales.
Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.
First, I did an audit of the current account to understand who the best customers were. With that knowledge I restructured the account to develop a funnel to make people aware of the brand and bring the most interested customers along our marketing journey by using new creative types (testimonials, videos etc.), improved messaging, and more targeted audiences.
We saw a 32% increase in ROAS which we then invested back into the brand to increase total sales.
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Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.

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