Grew organic search channel 103% against well-funded, better known competitors like Maxi Cosi, Graco and Nuna.


Delivered 331% improvement in site conversion rate (ecommerce sales).


Increased single session conversion by 41%, streamlining new customer education and improving campaign ROAS.


During my last quarter working with Diono, we exceeded revenue targets by 40%.

0.75
ROAS

The Challenge

Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.

The Process

As the lead marketing strategist, I oversaw website wireframe design, content development, site optimization and digital campaign management. Extensive message testing built brand awareness and assisted in shifting the brand's position within the car seat market. Cross-channel learning was applied to all product launches and site redesign/refreshes; compounding growth and driving customer intent. Paid media campaigns were managed to digital KPIs as well as retail foot traffic objectives. Improving the continuity of experience from ad exposure/search query to landing page to store experience was key to our success.

The Solution

Grew organic search channel 103% against well-funded, better known competitors like Maxi Cosi, Graco and Nuna.


Delivered 331% improvement in site conversion rate (ecommerce sales).


Increased single session conversion by 41%, streamlining new customer education and improving campaign ROAS.


During my last quarter working with Diono, we exceeded revenue targets by 40%.

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding,Content Marketing,Marketing Strategy,SEO

Industry

Baby

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