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NIUM closed deals from the leads. In each month we see improvement in the quality of the leads and in the CPL. We identified NIUM's persona.
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Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.
I am in charge of NIUM's PPC activity from E2E. Analyzing converting campaigns in order to figure out the most valuable markets, professions, competitors, keywords, and regions.
NIUM closed deals from the leads. In each month we see improvement in the quality of the leads and in the CPL. We identified NIUM's persona.
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We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
