NIUM closed deals from the leads. In each month we see improvement in the quality of the leads and in the CPL. We identified NIUM's persona.

0.5
CPL

Dvora P.

Mayple Vetted

expert

The Challenge

Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.


The Process

I am in charge of NIUM's PPC activity from E2E. Analyzing converting campaigns in order to figure out the most valuable markets, professions, competitors, keywords, and regions.

The Solution

NIUM closed deals from the leads. In each month we see improvement in the quality of the leads and in the CPL. We identified NIUM's persona.

Skills Used

Paid Ads,Paid Ads

Industry

Technology

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