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They had used a much larger budget for Google ads, but having adjusted the budget ratios, we found that already on the first month, we were achieving a CPL that was better than the Google ads, and the close rate of leads to clients was on par as well. They felt more comfortable to scale up on their budget and didn't even consider to stop after the first month. We found that short-form promotion centered copywriting was the most effective, and short videos of showing the work being done was the most attention-grabbing and lead-generating.
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
I explained my process, and assured them that I do my research, and that if they want to stop after the first month, it will be fine (no 3-month or 6-month contract). They started with a smaller budget as well, more to test the waters of the platform VS the Google ads that they were alrerady running (not to decide to use only 1, but to see if it is worth it for them to use both). I conducted my NLP analysis to find their optimal audience, and what verbiage would be best to use, in order to improve testing. They provided some visuals, and I edited and provided some of my own as well.
They had used a much larger budget for Google ads, but having adjusted the budget ratios, we found that already on the first month, we were achieving a CPL that was better than the Google ads, and the close rate of leads to clients was on par as well. They felt more comfortable to scale up on their budget and didn't even consider to stop after the first month. We found that short-form promotion centered copywriting was the most effective, and short videos of showing the work being done was the most attention-grabbing and lead-generating.
Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy
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I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.
The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads
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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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